What is a search engine?
A search engine is a tool which is designed to search for information across website indexed in the search engine directory. The information that could be searched is not only limited to plain text but also images, videos and other text. Search engine today is now capable of searching through various languages like Chinese, english and many more [...]. Also, most search engines today are not only limited to search on its own directory but they are capable of searching through other directories like dmoz.org as well social networking sites.
What are the search engines available in the market?
1. The most popular of all search engine is Google search engine which has indexed billion of websites all over the world wide web. According to the data from quantcast, an approximately 137.1 million visitors were recorded monthly and it ranks first in compete and quancast records. The approximate worth of google search engine is $1,204,500,000.00 according to cubestat but i think it has a greater value than that. It is so sad that google search engine only ranked second in alexa global traffic rankings.
2. Yahoo search engine is another leading search engine who competed with google all this years. Yahoo! Search Engine was originally a subject directory of sites. Yahoo! Search Engine can be accessed through general:www.yahoo.com, search:search.yahoo.com, directory:dir.yahoo.com. Ranks first in Alexa, Second in quantcast and nielsen brand rankings with 128mil monthly unique visitors and a recorded website worth by cubestat of $2,409,000,000.00.
3. Live search engine is a search engine created by microsoft corporation. Live search can be accessed in msn.com or live.com portal. Unfortunately, the search engine is behind 3 leading search engines on the internet but it can still compete well. Ranks fourth in Alexa, third in quantcast with 78mil monthly unique visitors and a recorded website worth by cubestat of $602,250,000.00.
4. Baidu is a leading chinese search engine that gives the 3 leading search engines above a hard time penetrating the chinese search engine market. It was established in 1999 by Robin Li and Eric Xu. The chinese ranks first in terms of volume of internet users thats why this company is still alive until today. Baidu ranks eleventh in Alexa, 1762 in quantcast and nielsen brand rankings with 500,000 monthly unique visitors and a recorded website worth by cubestat of $219,000,000.00.
5. Guruji is a new search engine whose developers are from india. India is another country that is part of top ten countries in terms of internet users. Guruji is sanskrit word for Guru. Even it was just released in 2006, it had earned a reputation. Guruji ranks 2,459 in Alexa global rankings, 11,989 in quantcast rankings with approximately 500,000 monthly unique visitors according to compete records and the website's worth is $979,668.03.
6. Cuil is the latest search engine released today which was developed by ex-Google engineers and ex-employees of IBM. The search engine is claiming that they have the largest search engine indexed pages. With its release in July 2008, cuil.com achieved a very large traffic on the day of release to the public and caused the server to malfunction. It ranked 2,707 in alexa global rankings, 1,809 in quantcast with approximate 2mil visitors according to compete.com data with a website worth of $441,532.47 according to cubestat data.
7. Wikia is another web search engine founded by Jimmy Wales and Angela Beesley in 2004 under the company Wiki, Inc.. The search engine ranks 246 in alexa rankings, 352 in quantcast rankings and approximate 2 million unique monthly visitors. The website's worth is $9,995,852.04 according to latest data from cubestat.
8. Ask search engine founded in 1996 by Garrett Gruener and David Warthern in Berkeley California. Given is experience in the search engine industry, ask ranks 88 in alexa, ranks 18 in US with approximately 25 million unique monthly visitors and a website worth of $24,090,000.00.
9. Goodsearch is a search engine powered by Yahoo! to generate income for charitable institution in the US and educational institution. Its search engine power is same as Yahoo! which donates 50% of its revenue to institution. Goodsearch ranks 5,339 in alexa, 2437 in quantcast with approximately 600,000 unique monthly visitors and a website worth of $451,210.08.
10. A9.com is a search engine funded by Amazon.com and derives its search engine results from Live search. It displays two columns: first column displays the search results while the second column displays book results from amazon.com. Alexa ranked them 6,362 while quantcast ranked them 4,229 with approximately 800,000 unique monthly visitors and a website worth of $378,655.38.
11. Info.com is a search engine which combines all the search results from Google, Yahoo, Live Search About.com, Open Directory and other popular and reputable search engines. Due to its scope, it might give you the most relevant search result. The search engine has a 5,036 alexa rank, 334 quantcast rank and approximately 2 million unique monthly visitors and a website worth of $478,357.32.
12. Vivisimo.com is a search engine which i call the 'tri-triangle' because of the three triangle in its logo. Vivisimo is available in the form of clusty.com. Clusty.com was a search engine developed in the same university as the famous Lycos search engine. Its alexa traffic rank is 12,792 with approximately 160,000 unique monthly visitors and a website worth of $188,322.48.
13. Blogsearch is a search engine made by Google that specialized on blog searching. It displays the latest articles related to the keyword that the user wants to search. This is a special search engine for bloggers and users who wanted to search through blogs.
14. Lycos is a search engine specialized on broadband entertainment contents. It is one of the most visited website in the united states because of its good results in terms of entertainment. It was founded in 1994 as a research project whichs aims to create a search engine. It ranks 1,445 in alexa, 501 in quantcast with approximately 2 million monthly unique visitors and a website worth of $1,703,677.65.
15. Naver is a search engine in South Korea. It is the first search engine made in Korea like Baidu of China and guruji of india. But due to the language used, it is only limited to people who reads korean (...hangul). It is ranked 60 in alexa and 4,606 in quantcast with approxiamte 160,000 unique monthly visitors and a website worth of $34,913,043.51.
16. Alltheweb had just been acquired by Yahoo! and now uses the database of yahoo. You can either search in english or any language. All the web has some advantage over google search engine due to its fresher database, advanced search features and search clustering with capability of look customization. It ranks 3094 in alexa, 2506 in quantcast with approximately 320,000 unique monthly visitors and website worth of $772,117.35.
17. Yandex is another search engine located outside united states. Its main headquarters is in russia and considered the largest russian web portal. It is ranked 20,336 in alexa, 64,107 in quantcast with approximately 14,000 monthly visitors and website worth of $117,215.37.
18. blogme.dium social search is using social media as the major place to search through. Founded in 2006 in Boulder Colorado. The search engine allows users and recognized in CNET's 2007 Webware 100. Along my list, this is the only search engine focused on social media group and communities all over the world wide web. Currently, blogme.dium ranks 54,775 in alexa global rankings with approximate 70,000 unique monthly visitors and a website worth of $43,981.77.
19. Others are ranknoodle.com
Now, it is just a first step to know the current search engine in the search engine market. After knowing a little information about the search engines. We can create strategies on how we could drive traffic from them. Since the increase in the number if search engines and the massive traffic from it, a new marketing strategy had evolve. The new marketing strategy that target search engine traffic is called search engine marketing. In search engine marketing: Search Engine Optimization(SEO), paid inclusion and paid placement.
SEO is a branch of search engine marketing the deals with how to increase pageRank and optimize your website to drive better traffic from search engine.
Paid Placement is a branch of search engine marketing that deals with advertising on search engines or other websites to create traffic towards a site.
Paid Inclusion is a branch of search engine marketing which deals with paying to search engines to include your own website to be indexed in search engine or become part of the directory.
WATCH OUT FOR SEARCH ENGINE OPTIMIZATION NEXT WEEK!!!
Note: If you know another search engine not listed above, please do create a comment and a link towards the site.
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