HM.com is the official website of Hennes & Mauritz AB, a Swedish fashion and clothing company for men, women, teens and children.
H&M was founded in 1947 by Erling Persson in Västerås, Sweden as Hennes.
The founder acquired a Stockholm hunting equipment store named Mauritz Widforss in 1968 which resulted to a new company name: "Hennes & Mauritz".
It is headquartered in Stockholm, Sweden with Chairman Stefan Persson.
It manufactures headbands, shirt, dresses, leggings, Fluffy Accessories, pants, skirt, shorts, bags, coats, shoes and jacket.
Its latest Fall 2009 Ad Campaign by Terry Richardson includes Sasha Pivovarova and Eniko Mihalik.
It also promote its brand through various activities, partnerships and events such as H&M's Fashion Against AIDS with Dita von Teese, Cyndi Lauper, Katy Perry and Moby and The Sims 2 H&M Fashion Stuff.
Celebrities like Kylie Minogue and Madonna also promoted the fashion brand.
HM.com was registered on November 13, 1997 through Melbourne IT, Ltd. and has a Google PageRank of 7.
It is popular in the Germany, Netherlands, US, Sweden, France, UK, Japan, Norway, Austria and Finland.
Competitors are Levi's, Mexx and Orsay.
